top of page

Gumala Trust


This project was to re-design Gumala Trust’s website to improve its appearance and clarity.

The Gumala Trust (GIPL), as a part of the General Gumala Foundation, has legal responsibilities to appropriately manage and supervise financials that are received and distributed on behalf of the foundation. The Gumala Foundation aims to steer a course to sustainable cultural, economic and environmental programs that help the Yinhawangka, Bunjima and Nyiyapari people to provide better futures for their families.

The main problem with Gumala Trust’s website, was that it was too text-heavy, making it difficult for users to find specific information and understand the functionality of the website. We solved this problem through conducting research into Gumala Trust and its target audience to gain and understanding of who would be using the website, and then using that knowledge to design a new website that would be relevant and appropriate for their use. To improve its functionality, we reduced the number of pages, grouped relevant information together and increased the amount of imagery on each page. The key result of this will be that users will find specific information easier, understand the relevance, placement and flow of written content, and will find the website to be aesthetically modern and pleasing to look at, bettering their experience with the Gumala Trust.

Context & Challenge

The problem with the original website, was that it was too text-heavy, and information that should have been in one location was often spread across different pages. There were numerous pages with most of them being short, but having heavy blocks of information and limited imagery. This made locating specific information difficult for users, and often left them feeling overwhelmed and confused.


The goal of this project was to display the content in a more clarifying and aesthetically pleasing way, to make it more functional for target audiences, and more pleasing for them to use. Our goals were to improve user’s experience though ensuring that they would be able to find specific information quickly and easily, and that the functionality of the website would be clear and make sense.


To achieve these goals, our objectives were to:

  • Improve the website’s flow and functionality by reducing the number of pages though locating and placing all relevant information together.

  • Making the website less text-heavy through making each page longer and spaced out, complimented with an appropriate amount of imagery.

  • Make the purpose of the website (to encourage eligible users to become Beneficiaries of the organisation) more obvious to users through call to action (CTA) buttons.

Stage 1

Client brief, research and meeting the client

Stage 2

Development of mood boards and wireframes

After accumulating knowledge about Gumala Trust and the problems of their website, we began developing strategies as to how to provide solutions for these problems. Collectively, we designed wireframes that conveyed to the client our visions as to how to improve the functionality of the website. Along with this, we each developed a different styled visual investigations to give the client an understanding of potential design directions. Out of the three designs, the client chose the visual investigation below. The other two are on the following page.

At the beginning of the process, we received the Client Brief, which vaguely outlined Gumala Trust as an organisation and their current problem. From this information, we conducted research into Gumala Trust, and made an analysis of potential issues with their website though using it ourselves. We then had a meeting with the client; where we were able to understand more the issues with the website, and the client’s goals and expectations. They were too, able to gain a perspective on our goals and expectations for the progression and duration of the project.

gumala moodboard-01.png


gumala wireframes-01.png

Stage 3

Development of design concepts

From the visual investigations, we each individually developed design concepts, which showed three different potential functionalities and aesthetic designs. These were developed to give the client an insight into three different potential design directions for the website. The client chose to go with Design Concept 3.

gumala design comps-01.png

Stage 4

The final design of the website was largely based on Design Concept 3, which are shown below. Minor adjustments were made to this design concept to further improve its functionality, but the final website has stayed true to the aesthetic of the design concept. Images of the final website are on following pages.

GUMALA finalised comps-01.png
solution gumala-01.png

Before & After

gumala before and after 1-01.png

Before, the Home page was very text heavy. Through adding different coloured sections and images, the website has been re-designed to be more welcoming for users. The CTA button on the new website is effective at providing important information quickly, and prompts users to dive further into the website.

Before & After

Before, there were various sub-pages that stemmed from ‘About Us’, which all had different information about Gumala Trust. We grouped all of this information together and put it on one page to make it easier for users to find specific content. It eliminates them having to go through numerous different pages when all of the information can be neatly displayed on one.

before & after 2 gumala-01.png
bottom of page