top of page
smartmockups_khwt44cq.jpg

Employ

About

Employ is an phone application that I designed, which aims to make it easier for students to locate and apply for part-time jobs during their studies, while also decreasing the competitivity of these jobs. The brief that I was given, was to create an app that would be significantly useful for current first-year university students, and help them in a specific way. This project explains a description of the app, the design process, including research, interviewing methodologies and analysing user experience, as well as the challenges that I faced during the progression of the process. It also provides insight into the final stages of the project, as well as potential future stages.

Screen Shot 2020-06-01 at 11.24.15 am.pn

Research

Interviewing

The first phase of this project was to simply walk around university and ask students who are in their first year questions about the challenges that they are facing as a current students. From this method of research, the common answers that students gave, were that they have difficulty finding their way around campus, adjusting to the university workload, and finding a part-time job. I looked further into these three challenges that students typically face by interviewing students in any year of their degree. What I found, was that finding their way around campus, and adjusting to the university workload was no longer a large issue, as over time, students tend to get used of the university campus and work expectations. I found that the most significant challenge that effects many students, no matter what year they are in, is locating and applying for jobs, and getting a job. This made it clear to me that this is a pressing issue, because it is impacting many university students, of all different ages. It went far beyond being a challenge specifically for first-year students.

Kano Model

A Kano Model is a theory for product development and customer satisfaction. Through composing questions relevant to the product being created, and asking current students that will potentially use the app, it gave me an understanding of what factors would make the application a positive and useful experience. From the questions that I asked, the main factors that were shown to be beneficial to users’ experience were:

  • Being able to find relevant vacant jobs in one place.

  • Application process has to be simple.

  • Job openings are less competitive.

Behavioural Archetypes

A Kano Model is a theory for product development and customer satisfaction. Through composing questions relevant to the product being created, and asking current students that will potentially use the app, it gave me an understanding of what factors would make the application a positive and useful experience. From the questions that I asked, the main factors that were shown to be beneficial to users’ experience were:

  • Being able to find relevant vacant jobs in one place.

  • Application process has to be simple.

  • Job openings are less competitive.

employ behavioural archetype-01.png
site map!.png

Userflow

User flows show the users’ possible paths and options outlined in the system map. It also highlights user experience issues and redundancy at an early point in design development.

userflow-01.png

Wireframes

I designed wireframes in order to get a feel for how each page of the app would be displayed. Beginning the design process also gave me an understanding of how many pages I realistically would need, and what they should look like, in order to achieve the goals of the target audience.

I created a Site Map to visually display the main features of the app, which show how the goals of the people using the app will be achieved. These main tasks directly correlate to the behavioural archetypes that I created.

Site Map

Competitor Research

I also conducted research into competing job finding applications, such as Seek and LinkedIn, in order to analyse the effective and ineffective aspects of each of them. This helped me to understand how apps that are currently in use work well, but also how they could be improved. I conducted research through downloading the apps and navigating my way through them myself, but also through reading reviews of the apps on the App Store. I took what I found from this into consideration while designing Employ, to ensure that it is an app that will be useful and helpful. My key findings were that the features that make a job searching application useful include:

  • Ensure it is aesthetically pleasing though a minimalistic design to avoid confusion or distraction.

  • Have notifications to keep users informed but not too many to prevent users from becoming annoyed.

  • Use relevant language and colours.

  • If there is an issue, define the problem and provide help.

EMPLOY WIREFRAMES-01.png

Final App

EMPLOY FINAL FRAMES-01.png
bottom of page